01WEBSITE DESIGN ·
E-COMMERCE
Cherrapunji
A digital storefront for a gin brand inspired by rainwater, place and craft.
View live website ↗
CHERRAPUNJI / WEBSITE DESIGN
DESIGNER · UX · UI · DIGITAL EXPERIENCES
I don't start with the interface.
I start with what's getting in the way.
I'm Tushar Mutneja — a designer working across website design, interface design and visual communication. I turn complex problems into clear, considered digital experiences.
INDEPENDENT DESIGNERBASED IN CHANDIGARH, INDIA
Work built around the problem,
not just the pixels.
A small selection of digital experiences and visual communication. The common thread is simple: understand the problem, then design for it.
01 / SELECTED WORK
CHERRAPUNJI / WEBSITE DESIGN
02WEBSITE DESIGN ·
EDUCATION
PAVE Academy
A digital presence for an agency-built video-editing program, designed to communicate its value and turn interest into applications.
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PAVE ACADEMY / WEBSITE
DESIGN
03E-COMMERCE · INDEPENDENT
REDESIGN
OUD Arabia Dubai
A luxury fragrance shopping experience exploring product presentation, visual hierarchy and a more considered digital storefront.
Under development
OUD ARABIA DUBAI
/ REDESIGN CONCEPT
04ART DIRECTION · SOCIAL
CAMPAIGNS
Social Media
Social Media
& Ads Campaigns
Campaigns and brand visuals across retail, sports, product and real estate — each built around a clear message and a distinct visual direction.
Explore campaigns ↘
SELECTED VISUAL
CAMPAIGNS
A FREE RESOURCE
The 5-Pillar
05
The 5-Pillar
Website Audit
Toolkit.
A practical framework for spotting friction and finding opportunities to make a website clearer, more useful and more effective.
Get the toolkit ↗01Brand Clarity
02First Impression
03User Flow
04Conversion
05Trust Signals
03 / APPROACH
Understand first.
Understand first.
Design second.
The process changes with the problem. The principle stays the same: make sense of the situation before deciding what to make.
Understand
Context, audience, business and constraints.
Diagnose
Find friction, gaps and competing priorities.
Define
Decide what matters and what doesn't.
Design
Turn the decision into a clear experience.
Refine
Challenge assumptions and improve the result.
04 / A LITTLE ABOUT ME
Designer.
Designer.
Problem solver.
Constantly
experimenting.
I'm Tushar, a designer based in Chandigarh, India. My work currently sits across UX, UI, website design and visual communication — with a growing interest in AI, 3D, motion and broader creative direction.
I care about the reasoning behind the interface as much as the interface itself: what needs to happen, why it matters, and how the final experience can make that clearer.
05 / HAVE A PROJECT IN MIND?
Have something
Start a conversation ↗